Key Takeaways: Location-Based Advertising
In the mobile-first era, geolocation has become an essential advertising lever. The ability to target consumers based on their geographic position opens unprecedented marketing possibilities.
Strategic Highlights
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Location Data Sources: Geolocation data comes from multiple sources: GPS, Wi-Fi, and cellular networks. Combining these technologies enables precise targeting.
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Geotargeting: Targets users present in a defined zone, enabling relevant local advertising based on physical location.
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Geofencing: Triggers actions when a user enters or exits a designated area, perfect for real-time engagement and proximity promotions.
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Drive-to-Store Strategies: Define action radii around your points of sale based on acceptable travel time for your customers.
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Distance-Based Messaging: Adapt your advertising message to user proximity. At 5km, highlight the offer. At 500m, create urgency.
Geolocated advertising represents a major opportunity for advertisers with physical retail networks.
